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M8010-241 - IBM Enterprise Marketing Management Sales Mastery Test v1 - Real Exam Questions

Vendor Name IBM
Exam Code M8010-241
Exam Name IBM Enterprise Marketing Management Sales Mastery Test v1
Questions and Answers 30 Q & A
Updated On June 21, 2017
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M8010-241 Demo and Sample

Note: Answers are below each question.
Samples are taken from full version.

M8010-241

  1. Managers

  2. Executives

  3. Board of Directors


Answer: B


QUESTION: 25

What is one of the main competitors for IBM’s EMM offerings in the marketplace?


  1. Teradata

  2. IndustryTrends

  3. OpenAnalytics

  4. NetTrends


Answer: A


Reference:

http://crmsearch.com/aprimo-teradata.php


image

QUESTION: 26

Which of these business problems is one that an IBM EMM product solves?


  1. Database through-put

  2. Staffing requirements

  3. Event detection

  4. Sales forecasting


Answer: D


QUESTION: 27

What can an IBM customer do with the Unica EMM solution?


  1. Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel, and highly personalized marketing campaigns.

  2. Marketers can rationalize marketing costs as associated to ROI value of their marketing campaigns.

  3. Marketers can create marketing adware that targets IBM customers automatically from the IBM marketing catalog.

  4. Marketers can create a list of select services that SOA application services will interact with in their marketing campaigns.


Answer: A


Reference:

http://www.unica.com/products/campaign-management.htm


image

QUESTION: 28

How does Coremetrics interact with other products?


  1. Coremetrics does not interact with other products.

  2. Coremetrics uses IBM middleware SaaS products to interact with other products.

  3. Coremetrics is a software service and can be called by other products.

  4. Coremetrics supports communication with other products using a shared data source.


Answer: C


Reference: http://publib.boulder.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.co m merce.admin.doc%2Fconcepts%2Fcwnwebanalytics.htm


image

QUESTION: 29

What is the main objective of the EMM solution for IBM customers?


  1. Power the success of every marketing organization with innovative technology solutions.

  2. Entertain new business prospects by adapting legacy systems.

  3. Increase content flow between IBM products allowing the customer to make IBM product purchase decisions.

  4. Decentralization of content in the marketplace.


Answer: A


QUESTION: 30

What is one of the EMM offerings called that allows the customer to understand and

prospect behavior across all online channels?


  1. Transformation analytics

  2. Open media performance

  3. Channel performance

  4. Web and digital analytics


Answer: D


Reference:

http://measure.coremetrics.com/corem/getform/reg/wp-driving-value-from-your- multichannel-data

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